Small businesses have a unique set of needs when it comes to marketing and promotion. Unlike national and global businesses, the marketing efforts of small and local businesses aren’t about casting a wide net. Instead, it’s about targeting your local demographic and appealing to their unique tastes and preferences. Here are some of the best marketing tips for small businesses.
Know Your Audience
It’s important that small businesses understand the unique needs of their local community. A company located in New York City will be marketing to a very different demographic than one located in a small rural community. Understanding your demographic is invaluable in marketing your business successfully. You don’t have to invest in expensive market research studies, but rather just use your knowledge of your local area to your advantage.
Use The Right Keywords
If you run a restaurant in Toronto, you have no need for people who might find your website in Montreal. This is why using the right keywords is so important. A business located in Toronto wants to use keywords like “Chinese restaurant in Toronto” instead of simply using “Chinese restaurant.” When you localize your search engine optimization, you ensure that you’re targeting people who have the potential to become actual customers.
Build Great Community Relations
It’s always a good idea for a local business to be active in their community. Customers like doing business with companies that seem invested in their region. This could involve sponsoring a local sports team or simply attending community events. This might seem like a bit of extra effort, but it can make a huge difference in the success of your overall local marketing efforts.
Work With Local Agencies
If you’re a business owner in Toronto, then you want to target Toronto residents. This can be achieved wonderfully by working with an agency that specializes in local SEO in Toronto. Ideally, you want your entire digital marketing team to be comprised of people who also understand your area.
Look At What Other Local Businesses Have Done
You should never steal your marketing campaign from another business. However, that doesn’t mean that you can’t look at what other local businesses are doing and create a marketing campaign that’s similar, but one that features your company’s unique branding and message.
A lot of online marketing campaigns fail because business owners will update their social media pages frequently, see no quick results, become dismayed and quit. Remember, it can take months if not years to build a strong social media presence. You have to stick with it if you want to see results.
If you follow these tips, you can successfully market your local business to the customers that matter most.