Advertising is very important for every aspect of a business development. It plays an imperative role for both manufacturers and consumers. In today’s age of competition, advertising is one thing which has become a necessity for everybody day to day life, and become a major element of a company’s marketing plan. It is the best way to communicate to the customers and helps them informed about the brands available in the market and the variety of products useful to them. It also helps to capture the market and increase sales of an advertiser. When a company introduces a new product or services, advertising provides a means to make a large market aware of the product through various forms of advertisement like newspapers, TV channels, magazines, websites, social media and so on.
“the man who stops advertising to save money, is like the man who stops the clock to save time.” Said by Henry Ford.
Online advertising is fastest and cost-effective way of reaching out to target audience. Because social networks gather such a larger amount of user information, social media advertising is able to target wide range of audience across the city, state and country. social media advertising has opened the door to deeper interest, behavioral and connection-based targeting methods. Another mass-market form of communication including television and radio, broadcast advertising has, until recently, been the most dominant way to reach a large number of consumers. Radio advertising is very popular these days. The advertisements are broadcasted from different stations in different regional languages. Direct marketing is another interactive approach to advertising that includes direct mail, email and telemarketing. These are direct response efforts to create an ongoing dialogue or interaction with customers. Printing media is another very commonly using marketing medium such as brochures, banner ads and so on to promote promote business like printing in sivakasi etc. A relatively new form of advertising compared to the others, but one that’s dominating the media mix, uses cell phones, iPads, Kindles and other portable electronic devices with Internet connectivity. Current trends in mobile advertising involve major use of social media such as WhatsApp, Twitter, Instagram, Snapchat, and Facebook.
Advertising tells the world that you are in business and about the products you produce and you are there to offer your services, where you are located, how you can be contacted, and how and why you are a better choice than your competitors. When you don’t advertise, no one will know anything about you and your business. People tend to gravitate towards a known brand that they see being advertised on a regular basis. Advertising can work for you when nothing else does. When people see the name of your business over and over again, they will remember the name and when they need a service, they will contact you. Continuous traffic is the first step to increased sales and an expanded customer base. The more customers in the door, the better chance of a sale and a referral. people are researching before they make a decision. Most purchasers believe advertising saves them time. If they have been repeatedly exposed to your message, it will help speed the sale along and a purchase will be made.