Taking your startup through its infancy is not an easy task. Although you might feel like putting some things aside to handle later, SEO should not be one of them. It is the most essential form of marketing for your site because all other kinds contribute to it in some form.
Before pushing SEO to the backburner, here are some things for you to consider:
Who will see you?
Even if you share your website on your social media platform and ask your friends to do the same, you do not have enough personal relationships to create a viral following. Without using SEO marketing tools, you do not have enough tactics to bring people into your corner.
What will people do when they land on your page?
You might be wondering how long people stay on your website. Therefore, you need to find out whether you are doing something interesting enough to keep them on your site. The fact is, people are fickle, and you need to grab their attention in the first few seconds if you do not want to lose them.
If you see that people spend more time on your site on certain days, you should make vital information available on those days. Moreover, if you notice that people are spending more time on your site in the winter, you should come up with ways to entice them in the summer. If you do not use SEO you will not know what users are doing and how you can improve.
Are the keywords working?
Although you probably know that keywords are vital in SEO, you need to know that they will solidify who you are. However, it is not as simple as using a bunch of keywords. You must check your density to see whether you have over-optimized or used the wrong keywords. Performing a keyword analysis is helpful if you want to learn what you are doing wrong.
Have your customers written any online reviews of your products yet? Reviews will add to the number of keywords that you have while providing you with free marketing. Corpina’s review of Noopept is a great example of a review that promotes a product without trying too hard.
Am I doing page indexing properly?
Google now has the ability to index pages automatically depending on the type of Meta tags used on the page. Unless you have ignored Meta tags completely, you cannot do much to aid indexing. Mark your Meta tags as ‘index’; otherwise, you will not be indexed.
Does using desktop SEO only limit you?
With many people using handheld devices to access the web, your site needs mobile optimization. Eventually, desktop optimization could become obsolete and this could make your site obsolete. Google’s current algorithm penalizes websites that do not use mobile optimization, which means that your site might be getting poor rankings because of this.
If you are not sure where your site stands, you should make use of the Mobile-Friendly Test tool by Google to find out if the bots are seeing the mobile friendly version of your website.
You could lose ROI
If you choose to ignore SEO completely, your startup will be off to a very bad start. You will be missing connections that could turn into income for your startup. Does SEO marketing cost money? Of course, it does, but the benefits far outweigh the drawbacks.