Planning to buy a new home? What would grab your attention – a booklet of images of the property or dramatic aerial shots of the project’s exterior? Surely, the latter will take your breath away. Drones have made a mark in real estate marketing by capturing breathtaking videos of listings like never before. Their flexibility and ability to maneuver between objects make it possible to shoot stills in a beautiful way. Drones are capable of taking sweeping shots from 90 or 180 degrees unlike professional photography, leaving a good impression on potential home buyers. The advent of evolved drones and streamlined regulations for the use of drones, have immensely helped aerial photographers and videographers, especially in the fields of real estate, tourism, journalism, filming and sports.
A big boon for real estate marketing
If you’re in the real estate business, you’ll know how difficult it is to showcase your new project in a very eye-catchy way. Stylish home interiors, exceptional amenities, and stunning backdrop – these are the things you want your buyers to notice. Initially, real estate owners used to rely on helicopters to shoot the landscape shots of their new homes. This was quite a hassle, as hiring helicopters manned by a trained pilot is not cheap. Also high resolution cameras doesn’t do complete justice to the whole recording. Thanks to the advancement of technology, we now have drones to capture video creatively.
Some cool shots you should try
If you’re hired by a real estate company to capture stills of their new listing, your drone can help you bigtime. Drones can be used creatively to capture some awe-inspiring shots, which probably a videographer or a cable-suspended aerial camera system won’t be able to capture with ease. The complete aerial view shot will highlight the details of the home’s exterior and the cityscape/ landscape surrounding it. A powerful fly down shot gives a dramatic feel to your recording. A zoom-in shot from the driveway right to the front door gives an impression of you visiting the home in person. If you are blessed to have the property amidst scenic landscape, you could try the ascending shot, where you focus on the property and slowly increase the altitude to show what surrounds it. Create compelling imagery by flying your drone slowly to capture the property’s interior. Newer drones have many excellent features with which you can expand your creative abilities to capture some first-class footage. The key is to keep practicing, until you become a pro.
Virtual tours made easy
Taking virtual tours of the property will give the customers a better idea of the deal. Using drones artistically you can make your listing look like a Hollywood star’s Beverly Hills mansion! A great tip for amateurs will be to take shots in slow motion. Flying your drone at a high speed can lead to shaky shots, which makes the footage difficult to view. The stunning footage captured by high-resolution drone cameras, coupled with soothing background music with voiceover to explain the features or the history of the project will give the viewers a surreal experience. You can even get ideas from certain video-sharing platforms like AirVuz. These videos are shot beautifully by novices and professionals using various types of drones.
Features your drone should have to capture real estate videography
If you’re planning to buy a new drone, look for ones with the latest flight software. You can also check out drones which have retractable landing gears, live video streaming options, object tracking, collision avoidance, full remote camera control, 360 degree option, detachable lens etc. You could buy either sole operator mode or 1 or 2 operator use, whichever suits you. Check brand reviews of various products to ensure you’re buying a good one.
Legal regulations regarding drones
As a real estate owner, you should be aware that there are certain rules for flying drones, especially if the footage is going to be used commercially. Every country has different regulations for the use of drones. For instance, in the USA, as per the FAA guidelines for the commercial application of drones, the person operating it should pass a TSA vetting test, and must have a Remote Pilot Airman Certificate. The speed of the drone should be at or under 100mph. The drone must be flown within line of sight, and the altitude must be at or under 400ft. You need to do a proper research to see what your country allows and prohibits as far as drones are concerned.