The digital world is forever adapting, meaning businesses and consumers have to keep up to date with the latest technological advancements. This can be a tiresome and tedious business, but it is essential if you’re hoping to stay relevant and compete in the competitive world. Yet how do you know when it’s time to change things if they’ve been working well for you all this time? SEO strategies, as well as social media campaigns, all need to be updated continuously, but so does your company website. Your website is the space between your customers and them making a purchase, and so you need to keep it looking good and running efficiently and effectively, however, you also need to know when your website is at the top of its game and should be left alone. If you’re unsure, consider the following.
Your website design is outdated
One effective means of turning off your customers is having an out of date design that is hard to use, ugly or doesn’t load quickly. First impressions are hugely important, and so if you have a gaudy color scheme, struggle to get from A to B or have too much text, your customers aren’t going to trust the services or products you’re selling.
Furthermore, it’s not just design that needs to be considered here either, as older websites and complicated code can lead to slow load times which is a significant killer on your web statistics. Getting to grips with practical design, especially for e-commerce sites, can be a daunting task, but with the help of Big Commerce developers, you can utilize their skills to build a functional and impressive website.
Your site isn’t mobile friendly
Although this is old news, there are still many companies that are yet to optimize their website for mobile usage. If this is your company, you could be turning potential customers away by the hundreds; therefore, getting it optimized is a top priority. With your current website, you may not be able to do this easily, so this could be the chance to take advantage of a new look and start to attract the new wave of people that are buying via their smartphones. There is a considerableamount of people coming to sites via mobile devices, so if you don’t utilize this, you’ll get left behind, not only in sales but also in the SERPs.
You are rebranding
One of the top reasons to change your website is when you’re having a complete overhaul of your business’s image. It might be that you’re rebranding or shifting focus to meet customer demand, but whatever the reason, making sure to carry this new image over to your website is crucial. Changing your name but failing to adapt your URL can spell trouble as people won’t be able to find you as easily; this is also similar to social media accounts. Before you change your brand, you need to warn your existing customers. If your website is going to be down for a few days, you also need to provide the dates they won’t be able to access your site.
Your website is an important feature in your business, and streamlining it to fit with the changing business landscape is vital to grow and succeed in your niche. Continually improving your position and re-evaluating processes will ensure you evolve with the market and reap the rewards in the long term.