Is It the Right Time to Enter the Marketing Field?


It is quite easy to see the appeal of a career in marketing. It is a career that primes on innovation, change, the latest technologies and is just rather cool. Looking at marketing from the outside makes it look like the perfect career for anyone who is interested in keeping their finger on the pulse of the world and working with people on a daily basis. But have you ever wondered what it is really like to work in marketing?

It is important to realize that the experience of marketing is going to vary greatly depending upon your role and the company you work with. There is a wealth of specialized fields one can work in and marketing including social media, search engine optimization and event marketing. Some people would prefer to work with one brand with their in-house marketing department, while others may enjoy a variety of clients working with an agency. Whatever role you decide to take in marketing you can always count on Friday in your workday, the perfect work-life balance, excellent pay and the ability to be creative on a daily basis

The Customer Always Comes First

One of the greatest elements of working in marketing is the ability to work with people on a daily basis. It does not matter whether you’re working on social media or crunching numbers and analytics, your key focus is to always understand your customer in order to foster brand loyalty and have successful campaigns.

“In marketing “the customer is always right” is not just a simple cliché, it is the mantra that all of your work is going to centre around to get into the head of your audience,” says a web design agency in Hampshire.

Over time, as you gain more experience this will become much easier. Eventually, you are going to understand their needs, discover who they are, what you can expect from them and what you can ultimately bring to them.

Always Changing

It is never going to matter how long you work in the market field, there is always going to be something that you learn or discover on a daily basis. In some cases, it may be a new tool that is going to help automate your work or maybe a method that helps bring in more engagement.

If you’re looking to get started in marketing, right now is the perfect time. There has been exceptional growth in social media and digital platforms, this is brought businesses of all types more opportunities for greater exposure and brand development.

This field brings such a variety of work, this is especially true while working with an agency where you see clients from every possible niche. If you are the type of person that thrives on technology, writing, and just being in the know, it is surreal to have a job that involves all of these key aspects and get paid for it. There is the downside to marketing as you are always trying to compete with others who offer spam techniques and quick fixes. However, this should give you the extra push to be more creative and find better ways.

Perfect Work-Life Balance

Few people want to take work home with them, and that is why marketing is perfect. Six of the top 25 jobs for the best work-life balance featured by Glassdoor included content managers, marketing analysts, marketing assistance, digital marketing managers, social media managers and search engine optimization managers.

When you are able to find a job that is going to offer you a stable income and excellent job security it makes life much easier. Add in the fact that there are plenty of marketing jobs and once hired marketing is a rather laid-back relaxing field. In 2016 the average pay for marketing managers in the United States was just under $120,000, with just about 250,000 new jobs becoming available in the United States. If you have the desire to help individuals and be creative on a daily basis, the marketing field is perfect for you.