How to stand out at trade shows in Dubai’s competitive environment


Over the last few decades, Dubai has transformed into a major business centre. With trade shows year-round, it is a must for your company to be present at these, respective to your industry. This can help you gain more exposure and increase your customer base. One of the best ways to advertise yourself at trade shows is through your exhibition stands. Luckily, there are experts like nStands who can help you find the perfect exhibition stands in Dubai, based on your specific needs, budget and preferred design. This will save you time, money and bad surprises.

As a matter of fact, Dubai is an international destination for trade shows. Thanks to its dynamic and diversified economy, its strategic location in the Middle East, its infrastructure and its policies, investors are coming from all over the world to Dubai. The Dubai World Trade Centre itself welcomes over 1 million visitors each year. Attendees are often of high calibre: key decision makers and buyers.

Thus, at trade shows, you will definitely be getting huge exposure and the possibility to greatly enlarge your customer base. Exhibiting at trade shows also allows you to establish or strengthen your brand and generate leads. In addition to this, you will have the opportunity to have your products tested by a variety of potential customers and get opinions from various perspectives. At the same time, being present at trade shows can help you to learn more about your competitors in the industry and even develop business-to-business relationships.

However, how can you stand out amidst all those competitors at trade shows? One of the keys is great exhibition stands. This means stands with original and creative designs and sturdy builds that represent your brand image. Regardless of the products, stands with great designs will, without any doubt, catch people’s attention and attract them to your booth. Of course, your product should be appealing as well. From there, it is only a question of marketing your product directly to them during face-to-face interactions. Take also into consideration the theme, the graphics, interactive videos and presentations to showcase the features of your products, the fabric, the lighting and even the sound at your booth. All of these contribute to make a lasting impression on potential customers. Stands are like shop windows that entice people!

Due to the vital role that exhibition stands play in your success at trade shows, it is of utmost importance to consult professionals for building them. Although you can come up with your own stand designs or use modular stands, you run the risk of poorly representing your brand image, which is critical in a very competitive environment such as trade shows in Dubai. For this reason, customising your exhibition stands is essential to help you stand out from the crowd. This will wow your audience and make them even more interested in your products! To make sure you get the most bang from your buck, look at proposals from the most competitive suppliers, compare among them, and negotiate with them.

Custom stands are best because they adapt to your brand image. Define your budget and a good stand designer will make the most out of it. Finally, do not forget to establish your company goals for exhibiting at the trade show and to interact with all your visitors and keep notes for post-even follow-ups! Have you been at trade shows in Dubai as an exhibitor? Do not hesitate to share your experience with us in the comments!