How Much Should a Website Design Cost

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Designing websites and developing web apps for more than a decade, web design Philippines expert Kenneth Sytian is the owner of Sytian Productions. His no-nonsense approach to design coupled with his vast creativity is a winning combination for his clients. Here’s his advice on money finance how much should a website design will cost you.

Trying to determine how much to pay for a professionally designed website can be confusing for even the savviest among us. One of the first things you’ll discover when researching web design is that the price range is all over the map — from practically free to discouragingly expensive. This is because web design pricing is often subjective. There’s no fixed industry price, and you may be charged based on what your designer feels is fair.

To stay within your budget while also getting a website that looks and works the way that you want it to, it’s important to make sure that all of the features included in a design package actually benefit your business. That is to say, you obviously don’t want a mediocre or outdated website incapable of doing what you need it to do, but you also shouldn’t pay for bells and whistles that you’ll never use.

A reasonably priced website design starts around $100 to $200

A professionally designed website can cost upwards of $10,000. But don’t let that number scare you. It isn’t necessary to spend anywhere near that to get a quality design that will work for your business. For a simple website, your initial setup fee will cost approximately $100 to $200. After the site has been built, you can expect to pay around $40 per month, which covers ongoing maintenance. For this price, you’ll get a basic multi-page site that allows you to establish your online presence. This is the perfect option for a new business that needs to boost brand awareness. You will also get a custom domain (a unique branded URL that makes it easier for customers to find you) and professional copywriting and imagery. Most importantly, the design will be responsive. A responsive site adapts to the size of the screen it’s viewed on, so it will look good on a tablet, mobile phone, desktop computer or any other device that your customers use.

Greater customization and functionality increase the price tag

Sites with personalized features start at around $200. At this price, you will be working with a designer or team of designers to build a site equipped for your unique needs. You’ll get more pages and will be able to add appointment schedulers, menus and other tools specifically tailored to your business type. The site also easily integrates with third-party applications like Yelp and Pinterest, so you’ll be able to create a unified online presence that enables customers to engage with your business across the web.

Of course, this price will continue to increase the complexity, level of customization and size of your project. Are you interested in e-commerce, search engine optimization, flash animation, a mobile app, advertising integration? Adding these advanced tools (and others) nudges you toward the thousand-dollar price range.

Factors that affect price

  1. Design Quality: Some clients want a cheap and cheerful design, others want a slick professional look, others want a completely custom illustrated quirky site with all the bells and whistles.  You need to think about these requirements carefully as the perception of the site to your customers is critically important.  First impressions count.

Your options here are:

  • A template-based website. This will be non-unique and can be purchased cheaply but still requires customization.  Guide time for template + customization: up to 1 day
  • A custom designed but still relatively simple site design: 1-2 days
  • Top grade site design: 3+ days

Once the site is designed it needs to be converted to HTML + CSS and this can be tricky depending on the design quality.  In our experience, you need to double the time taken to design the site to implement the CSS and HTML for the site correctly.

You might also require a logo, corporate branding etc.  If getting it all done together prices could be negotiated to your advantage.

  1. Mobile Friendly:  Do you want a mobile-friendly website?  If so then there are 2 options. a) Allow your website resize itself responsively using modern CSS techniques, b) create a separate mobile website using a technology such as jQuery mobile.  Depending on the quality you desire, this can take as much time as desktop design.
  2. Content Management System: Do you want to be able to update the content yourself.  It is my opinion that pretty much all sites should be content managed (unless you just want a holding page, or the content will never be changed).  Why should you need to go back to your web developer whenever you want a simple update to the site.  There are a few options here:
  • Use an open source project such as WordPress or Joomla
  • Get a bespoke CMS developed
  • Use a content management system provided by your web host company
  • An eCommerce system

Other things you should consider are getting analytics installed, integration with social media through like and share buttons, online ad campaigns on the likes of Google AdWords and Facebook ads for example.  There’s also social media management if you want someone to run your Facebook or Twitter pages, however, in general, it’s better to manage this in-house and perhaps get the right training.

Before you start pricing websites, it’s crucial that you decide what your goals are. What do you want to accomplish with this site? How will you use it? Which tools are absolutely necessary, and which aren’t appropriate for your business? After you answer these questions, you’ll be able to get a better idea of what your site will cost and create a design budget that makes sense for you.