Email marketing is something that you’ve probably thought about a lot as a business owner or as a leader of a marketing team. It’s more important than ever to connect with your customers over email, as this is still one of the top marketing methods to choose from. However, it’s not always that easy to do this manually and it’s impossible to analyze everything by hand.
That’s where marketing automation software comes into play. This is going to make your life a whole lot easier, make things way more efficient, and save you tons of money in the long-run. And one of the absolute best marketing automation software on the market goes by the name of GetResponse. Keep reading down below for our honest review of the software.
- Key Features
Let’s start off by taking a quick look at the top features that you’ll get when you make the affordable investment into GetResponse:
- It’s super easy to import contacts from Salesforce, Gmail, and any other software you may currently use
- Easy social sharing on all major social media networks
- Connectivity with hundreds of different apps including Paypal, Google Analytics, and Salesforce
- A multimedia center to create audio and video files
- Plenty of email intelligence including the best times/days to send emails, unsubscribe rates, bounce rate, etc.
- A/B testing options
- Advanced segmentation
- QR code generator to add to your emails
- Survey development tools
- Landing page creation
- What Are the Pros?
Alright, so we’ve gone through all of those great features. Now, what exactly are the pros when looking at GetResponse? Well, for one, the email creator is super easy to use. With simple drag and drop tools, it’s never been easier to create amazing emails that will impress your customers. You will also get access to top-of-the-line statistic tracking services that will tell you exactly how your emails are performing and what you should change. In addition to this, the access to thousands of stock photos and the free trial period, there are way too many pros to list here.
- What Are the Cons?
Now, what are the cons that come with GetResponse? Well, the first con for many is going to be the lack of a free plan. List segmentation is also going to be a bit limited. And you’ve got to pay extra if you want a dedicated IP address. However, other than these few cons, there’s not that many negative things to say about the software!
Now, we have the most important part of the review for many of you reading this: how much is all of this going to cost you? Well, the prices for GetResponse are set based on the amount of contacts you have and are charged every month. There is no contract that you have to sign and no cancellation penalty, which is great news for many of you. If you’re running a 501©(3) nonprofit organization, then you will always get 50% off of the GetResponse pricing!
Let’s look at some examples of their pricing. If you have a list of up to 1,000 contacts, then you will pay $15 per month for the most basic plan. If your list size is up to 10,000, then you will pay $65 per month for the most basic plan, $75 per month for Pro, and $165 for Max. If you have all the way up to 100,000 contacts, then your pricing will be $450 per month for the basic plan, $490 per month for Pro, and $580 per month for Max.
And there you have it! Based on our review of GetResponse, this is going to be the best software for your hard-earned money. What are you waiting for?