7 Real estate marketing strategies to grow your business


Growing your real estate business is very essential. Real estate is one of the greatest investment options in 21st century civilization. Investing in this business is one thing while engaging in strategic marketing plans is another thing. Both go hand in hand.

If you have a real estate business, but it is not flourishing, then you will need to do some homework, and do the needful.  This is the most innovative and fastest way of taking your business to the next level. Here are key strategies that will help to grow your real estate business.

Become a master communicator

You can’t grow your real estate business without becoming an effective communicator. Communication helps you to interact with people regardless of their age, background, and experiences.

The fastest and most innovative way of getting this done is by learning dialogues and scripts. If you can communicate effectively, then you can really enjoy this business, and you can really take advantage of this business to take your business to the next level.

Create a website and use social media

You need to build a strong online presence. Most people will never do business with you if they notice you are not bringing anything meaningful to the table. You can do this in many ways. First, by building a user-friendly website as well as creating accounts in multiple social media sites like Facebook, Twitter, Instagram, LinkedIn, and others. Relatively, it is inexpensive to do this, and the benefits are amazing.

For most people, marketing your social media pages can really be a challenging task, yet you need to do it if you would like to take advantage of over 2.8 billion people that are currently using the social media.

Please note that you must not be active on all social media sites, you can start by creating a fan page on one, preferably Facebook and then promote it to tens of thousands or millions of people through paid ad campaigns. With paid ads, you will be able to share helpful contents and drive leads; all of these will help you in reaching lots of potentially interested buyers or sellers.

With $10 or more, you will reach a wide range of audience. You can target people you want to reach through region, occupation, age, gender and lots more.

There are so many ways you can take advantage of social media. Here are some of them:

  • You can do a video tour of interesting places in your home, and share it with your friends on social media like Facebook, and encourage them to keep sharing it with their followers. If your friends were unable to watch it during the live feed, they can always come to your wall to view it.

Make the content very interesting and highly valuable, so that they can not only watch but also share with their friends or followers on various social media sites.

  • Congratulate new customers (new homeowners) on your page. This will help you to build credibility and a strong online presence. It will also make them feel valued and amazing. It will also motivate your followers to buy from you. Use the medium to show them that you are really making the home buying/ selling process much easier and efficient.

Plan for Success

You need to have a formidable real estate development plan. Among other things, this helps you to plan your contingencies, risks and other expenses.

If you don’t plan for your real estate development plan, then it means you are planning to fail. The easiest way to fail is by ignoring to plan. Planning helps you to have a well-documented business plan, and work with it.

Learn Facebook Messenger marketing

 Leveraging on the Facebook messenger is an innovative and lucrative marketing strategy. You are asked to use apps like many chats to start a conversation with your site visitors 24/7. It is easier to engage them on Facebook than through direct email.

More than 1 billion people are using Facebook. So, if you have an account with Facebook, more and more people will be reached through your ad campaigns, and you can decide how many people you would like to reach.

Write a killer real estate newsletter

You can never go wrong by writing a killer email newsletter. If you are passionate about writing, then you can use it to inspire your followers to buy from you. To win the hearts of your potential buyers, your writing needs to be persuasive, interesting, and educative. If you don’t have writing skills, you can hire a freelance writer to write interesting things about your real estate business.

Tell people why they should buy from you. This will motivate them to make up their minds and patronize you, and also recommend your services to their followers.  Your writing must come with a killer subject line, with a call-to-action usually at the end that motivates engagement.

Be strategic about your search engine optimization

You need to make optimal use of your search engine optimization. Your website and articles written about your real estate business should be visible online. People will take you seriously if they can view what you do online.

Over 3.5 billion people make use of the internet today, and a greater percentage of this people are searching for ‘real estate’-related tips.

 So, make sure the contents you write on your website are search engine optimization friendly. Surely, this will help to generate more traffic for your website; more traffic equals to more money to your coffers.

Photos are your best friend

Photos speak a thousand words; you need to make use of photography and tell stories about your real estate business.

When you take good photos of your real estate business and share it with your friends on social media sites, print media and on your website; it will inspire them to buy from you, and even refer your business to others.

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