Getting a customer to purchase with you can often times be a very time-consuming and expensive process. Effective marketing takes up a lot of time of the employees making it, creating the ad, targeting your audience and choosing the correct marketing avenue to go down all take up a large portion of time. This doesn’t even bring into account the costs that doing all this takes as well.
This makes repeat purchases even more important as it will increase your return on investment. People who have already purchased are usually easier to persuade to purchase as they know you, are familiar with how you run and assuming they were happy with the service with their first order they will be more confident in the quality of your products. However, they still need a little nurturing to keep you in their mind and to prevent them from going to a competitor over your service. That’s why in this article we are going to discuss various methods of ensuring that your customers keep coming back to you for more.
One of the most popular remarketing methods, Email marketing is a great choice as you can collect their email address during their first order which means you have everything you need to begin marketing. You can send them newsletters, product updates, sales emails and more which they will hopefully see, be reminded of you and decide to purchase again. I say “hopefully” as the major drawback with email marketing is that lots of people ignore the majority of their inbox and only read specific emails. This means that your email may not be read. However email marketing allows you to create plenty of emails to send to all of your clients automatically. This means that the effort put in in minimal in comparison to other methods.
Everybody uses social media in the modern world with most people checking into it every day. People use it to keep up-to-date with family, friends and businesses that they purchase with. Posting frequently with product sales, company news and various entertaining media not only reminds existing customers of your brand but also makes them aware of products and services they may not have known about before. Social media also allows you to engage with your previous customers like no other media allows. You can talk with them and create discussions with them, run competitions and run polls. Anything that engages tem with your company is a positive as it keeps you fresh in their mind.
Promotional products are printed pieces of merchandise that have company logos and contact details on that the client will use and be reminded of your company on a regular basis. A great example of this are printed mugs as most people will have a use for them and won’t get rid of it. This means that whenever it is used your customer will thing of your brand and will think about purchasing again. Promotional merchandise is a massive part of marketing for many businesses due to their cheap price and long lasting impact they have on the client. Learn more about printed mugs here…
If a customer is happy with your product, happy with your service and happy with your company, one of the only things that could deter them from purchasing again may be the price. Plenty of customers will look on a website they have been on before but will not be convinced enough to purchase anything else. Offering existing customers a discount code on the next thing they purchase can be enough to convince them to purchase again. Most people will see that they have a discount code and will want to use it just to take advantage of the offer.
Keep order process simple and easy
People don’t like being confused with anything. This is especially important when it comes to the order process of your website. Having too many steps, asking for unnecessary information and not keeping the page simple are all things that make the user experience worse. This dampens their experience with you and it makes them less likely to purchase from you again to avoid the negative aspects. Ensure they have the best experience possible with you by keeping everything simple an easy!